At the 2013 International Spa Association (ISPA) conference held in October in Las Vegas, Price Waterhouse Cooper (PWC) unveiled its research into trends of the male spa-goer. And it’s clear that the spa is now a sanctuary of wellness for both women and men.
PWC surveyed 1,000 men across the United States to get a profile of the 2013 male spa goer. Research found that 47% of a spa’s clientele is male and that 28% of men had been to a spa within the last year.
The typical male spa client is 25-44-years-old, is at a managerial level or above and earns over $50,000 annually. The number one reason men go to the spa is to reduce stress, therefore it’s not surprising that massage continues to be their favorite service. Over 83% of men had received massage, but only 15% had tried wrinkle reduction services.
Surprisingly though, men are very interested in trying other, more unusual services. 51% said they would try hydrotherapy, 47% would do mind/body treatments and acupuncture and 45% were interested in aromatherapy.
Male spa clients pick spas based on amenities, ambiance, cleanliness and expert therapists.
The survey found that men who travel more, also spa more.