The 2019 Global Meetings and Events Forecast is the independent collaborative work of American Express Meetings & Events personnel and subject matter and industry experts. A virtual conference requires a very professional look-and-feel and usually involves many sessions, networking opportunities, and sponsor booths. 2019 Industry Outlook With FICP Executive Director Steve Bova. Also like email, you can’t just do the basics and hope for the best. As 2018 brought so much to the trade show and event industry, 2019 stands to bring us even more. For the majority of event creators, merch, food, and drink sales and sponsor revenue comprise less than 20%. Carlson Wagonlit Travel (CWT) and American Express Meetings and Events recently released their annual outlook on global meeting and event industry trends. She lives in Westchester County, NY with her husband and 2-year-old son. In our Forecast, you will learn about the overall industry outlook on the ability to manage and create engaging meetings, including technology enhancements, event design priorities, and maximizing budgets. Julie Haddix is the Senior Director, Industry Solutions for Cvent, Inc. She has worked for Cvent for over 13 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. The global events industry size was valued at $1,100 billion in 2018, and is expected to grow at a CAGR of 10.3% to reach $2,330 billion by 2026.. Events refer to public gathering of populace art a determined time and place for a purpose. Make sure that you choose a platform that can accommodate all of these different meeting types, and that provides the same professional look that your in-person event would. 41% of event creators say they’ll spend more on marketing in 2018. We’ve sorted the list into five categories: 1. The purpose for staging an event can be increase in business profitability, celebratory, entertainment, and community causes. While each organization's report highlights unique insights, there are some notable industry trends that surfaced in both reports. But social media is also a powerful force on its own. [135 Pages Report] Check for Discount on Global Events Industry Market Growth (Status and Outlook) 2019-2024 report by LP Information INC. The good news is that most of these are things that are already on the industry’s radar, such as sustainability and wellness. Well, be prepared to explore the many innovations that smartphone technology can offer in event planning, such as online ticketing, event entry, and seating.. Quiz: Are You Charging the Right Price for Your Event? This report is a follow-up to the dialogue at the 2019 ILEA Global Event Forum, 6-7 August 2019 in Minneapolis, which invited 26 elite live event influencers from around the globe to discuss the opportunities and challenges facing today’s event industry. Join nearly 4,000 employees around the world who power our technology. Carlson Wagonlit Travel (CWT) and American Express Meetings and Events recently released their annual outlook on global meeting and event industry trends. You can use them to measure your own efforts against what’s working and not working for others like you. The global events industry size was valued at $1,100 billion in 2018, and is expected to grow at a CAGR of 10.3% to reach $2,330 billion by 2026. This is fueling expected increases in size, duration, and budget for meetings. An increase in the use of AI technology. For 48% of events, ticket sales compose 60 to 100% of revenue. 87% of event creators plan to use augmented reality (AR) in 2018. In an effort to attract attendees and create more engaging experiences, more planners are exploring unique meeting venues and destinations. With Eventbrite’s “Add to Facebook” tool, event organizers see 20% more paid ticket sales and 2x more registrations for free tickets (based on March 2017 data from Facebook comparing the conversion rate of users registering or buying Eventbrite tickets on Facebook vs. users who are redirected to another page to register or buy tickets). New technologies such as virtual reality, augmented reality, artificial intelligence and the Internet of things are bringing a whole new level of experience to event attendees. Personalizing a subject line with the recipient’s name or city can boost open rates by as much as 20%. Ronnie Higgins works at Eventbrite, helping event creators level-up their game and connect with one another. FICP Executive Director Steve Bova, CAE. Thank the rise in popularity of visually driven social medium platforms like Pinterest and … 2019 will be a big year for event planning as many of the long talked about event planning trends will soon be within our reach. Additionally, companies are recognizing the importance of meetings and events to a company’s revenue and brand. But according to the survey respondents, these technologies are poised for mass adoption in 2019. Event creators depend on their technology stack. Industry consolidation among key suppliers such as hotels and airlines is spurring increasing costs in those and other categories. For additional statistics and further insight into the status quo of events in 2019, check out The Pulse Report: 2018 Industry Trends. As we look to 2019, the industry looks strong. Virtual/hybrid registration, websites, marketing, Virtual Attendee Hub, check-in, mobile apps, Connecting planners and venues for great events, Manage a preferred hotel program like a pro, Solutions for group and transient business. While each organization's report highlights unique insights, there are some notable industry trends that surfaced in both reports. Smart social media marketers combine organic strategy with paid advertising, and those who also sell tickets directly on Facebook profit the most. This is driving up the costs of individual meetings and events. For those who organize B2B events, top challenges today are figuring out how to reach new attendees (90%), secure sponsors (also 90%), and land speakers (89%). Tweet. Attendee Experience Trends 3. A virtual event is usually more polished, and can include both collaborative or one-way sessions. The takeaway: Budgets and teams stay small, even as the number of events grow and reaching new attendees becomes harder. Create a beautiful event listing and easily drive attendance with built-in tools. And the growing use of digital communications along with social media are facilitating face-to-face meetings, conversations, and networking. To find out more about what’s coming up in the events industry, we talked to futurist Sheryl Connelly, an expert on identifying future global and consumer trends. AI technology is making its way into the event industry more … (EventMB, 2019) The outlook for the global event industry is positive, with 85% of event planners being optimistic about the future and only 15% expressing concern or worry. As a result, meeting planners are eager to measure return on their meeting spend and more receptive to Strategic Meetings Management (SMM) approaches to track and manage spend on an aggregate level. Email Print. CompTIA’s IT Industry Outlook 2021 provides insight into the trends shaping the industry, its workforce and its business models. Copyright 2020 Cvent Inc. All rights reserved. 70% of event creators plan to continue their organic social media strategy, while 57% also use paid Facebook ads. PRIVACY POLICY | TERMS OF USE | Do Not Sell My Personal Information (CCPA Required). FICP is a community of financial services and insurance industry meetings and events professionals dedicated to developing members and advocating the positive impact and value of their work. The median annual wage for meeting, convention, and event planners was $50,600 in May 2019. Exhibitions & Events Market in Europe - Industry Outlook & Forecast 2020-2025. News for the event, exhibition, conference, meetings and corporate event industries. However, as commodity prices increased, so did global production. Upcoming Events Outlook Conference 2019 May 6, 2019 - May 8 USIFI and NFI join together to unite respected industry leaders and provide … Reflecting on the past few years and looking to the future, change is the only constant. The current outlook represents a great opportunity for incentive programs, while challenging program owners to seek ways to raise the bar to motivate … More than 320 attendees from over 193 companies in the fluid power industry attended the 2019 Industry & Economic Outlook Conference at the Hilton Chicago/Oak Brook Hills Resort. The following statistics are based on the survey responses from thousands of event creators. In 2019 a study was conduced to gauge the state of event marketing among industry professionals around the globe. Agriculture Outlook. The Industry & Economic Outlook Conference (IEOC) is NFPA’s premier economic event that offers hard data and expert analysis for everyone in the fluid power supply chain. So, although the meeting industry continues to grow, and the economy remains strong, that also means their prices are going up and they have to deal with rising costs of venues, etc. Event Technology Trends 5. Employment of meeting, convention, and event planners is projected to grow 8 percent from 2019 to 2029, much faster than the average for all occupations. 60% of conference and corporate event creators say their team is the same size as it was last year. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras. Event industry trends in 2019. Learn how Cvent’s meeting and event technology solutions can help you make the most of these trends here. The most common number is 2 to 5 employees (45% of events). To account for this growing demand, global hotel construction for next year and 2020 is on the rise. Most of their budget will go to their most effective channels: email and social media. 88% plan to use virtual reality (VR). The global meetings and events industry is growing across all regions of the world. Budget is broken down by marketing and promotion (43%), speakers and talent (32%), printed materials (29%), venues (18%). Party Supply Rental in the US industry outlook (2020-2025) poll Average industry growth 2020-2025: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. (EventMB, 2018). Tweet. As a result, an event planner’s role is more critical than ever. Event Logistics (UK) - Industry Report Targeted, relevant emails drive 18x more revenue than general, broad emails, and emails with imagery have a 42% higher click-to-open rate than those without. The takeaway: For years, many have predicted that AR and VR will be the next big things for events. © 2020 Eventbrite. Event organisers are becoming increasingly more tech-savvy in their approach to event planning. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, leading the event marketing and content development efforts. Cybersecurity is becoming an increasing concern, particularly for attendees connecting to unsecured event Wi-Fi networks. Most of their budget will go to their most effective channels: email and social media. Every event is a unique live event experience for all attendees. The European exhibition market size is expected to reach revenues of $18 billion by 2025, growing at a CAGR of over ... Read More. Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online. 54% say they plan to host more events this year. These regulations tighten access to information collection and the use of attendee data. A virtual meeting is a smaller event, and usually very collaborative. From new venues and new shows to new technology and new branding ideas, the trade show industry will continue to grow and bring a lot of excitement with it! Demand for meetings and events is on the rise. 65% of event creators are satisfied with their email performance, although 69% admit it’s becoming more difficult to get results from email marketing. In our list, we focus on the top ten event industry trends to focus on in 2019 to create an activation your attendees will be talking about for the rest of the year. Smart event creators use targeting, personalization, and imagery to get noticed. Speaking industry forecast 2019: The number one challenge on their list, according to Event Manager Blog, is budgets. Here’s why. Read through each and find out what they mean for your specific event. Additionally, meetings and events are often impacted by safety and security threats. Email Print. Only 12% of events have teams of ten or more people. Email and social media are intertwined — 62% of event creators use social media to grow their email lists. More than half (55%) of conference and corporate event creators say. The takeaway: Email is going strong as a critical marketing channel for event creators, but it’s also increasingly easy for your emails to be ignored. Gain insight into key global and regional trends and activities shaping the meetings and events industry in the coming year. 63% of event creators use influencer marketing as part of their social strategy. Job Outlook. Locations such as museums, historic buildings, and sports venues keep events on trend and interesting. The advertising within the 2019 Global Meetings and Events Forecast was sold Meetings industry shares optimistic outlook for 2019 The UK’s meetings industry is looking towards 2019 with optimism following a successful summer and an uplift in enquiries for the year ahead. Event statistics are a window into the state of the events industry. Budgets are increasing in most areas, and it is anticipated the use of rewards will continue to grow. According to the recently released CWT Meetings & Events 2019 Meetings & Events Future Trends report, the meetings market will see an increase of five to 10 percent in 2019. And when that occurs, … Industry Performance Trends 2. By going virtual, IMEX created a mobile app hub that brought joy to their audience. in Commerce and concentrations in Marketing and Management. Branch out from the traditional hotel ballroom to an engaging layout and venue. View our latest COVID-19 Outlook on the Media and Entertainment Industry What to watch: The streaming wars As major networks and studios continue to launch their own direct-to-consumer streaming services in 2020, competitors will likely scramble to offer content libraries broad enough to both attract and retain customers. According to American Express’ Global Meetings and Events Forecast, the number of B2B events — like tradeshows, conference, or sales and marketing meetings — are on the rise. The ag industry saw significant growth for several years leading up to 2013 or 2014, primarily driven by an uptick in farmland values and commodity prices. All Rights Reserved. Sep 02, 2020 | USD 3,500... is expected to grow at a CAGR of over 3% during the period 2019–2025. The IRF Industry Outlook for 2020 study shows a positive outlook for the incentives industry based on an expected strong economy. The average open rate of all event-related emails is 28%, but subject lines that create a sense of urgency or exclusivity can boost open rates by 22%. Each provides concrete insight into what they’re doing to support, promote, and manage their events. 96% use social media contests and consider it an effective strategy. As with their in-person counterparts, virtual events, virtual meetings, and virtual conferences are all very different and accomplish different goals. Party planners and event-industry companies specialize in social events, and you may participate as much as you want or can. Julie graduated from the McIntire School of Business at the University of Virginia with a B.S. For B2B event creators, these realities mean that marketing has to be tactical and tight. This reflects a 32% increase since 2017. Because trends do not occur in a vacuum, the report provides context through market sizing, workforce dynamics, and other references to supporting data. In the face of increased competition, these are the trends and challenges B2B event creators must are focused on. January 30, 2019 2019 Industry Outlook Members Want Immersive Experiences and Mindful Events. Events Industry Outlook - 2026. What does 2019 look like for the events industry? American Express’ Global Meetings and Events Forecast, The Pulse Report: 2018 Event Industry Trends, The State of Conferences and Corporate Events in 2018: Trends and Challenges, The DNA of Relationship-Based Event Sponsorship, The Ultimate Event Advertising Plan for Busy Event Creators. Fall behind now, and attendees may simply pass you by. Enter the event industry. Viewers spend 8x longer with live video than with recorded video, and 67% of viewers are more likely to buy a ticket to an event after watching a live video. EIN publishes a podcast, features, news, events and industry jobs. Read on to find out how the job outlook and trends for this career may fluctuate with the economy, as well as what you can expect to earn. Both members and non-members alike are able to attend. With 2019 just started, event planners will be chomping at the bit to find out what the hottest trends for the year will be. The takeaway: Like email, social media is an indispensable marketing tool for event creators. Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. Whether you’re a large conference or a small charity, now’s the time to get up to date on the latest event trends. Edible Art. Unique Venue Options for Meetings and Conferences. Privacy and security are the top concerns for planners going into 2019, especially after the EU’s adoption this year of GDPR regulations. Examples of social events include weddings, birthdays and anniversaries, family and high school reunions and bar and bat mitzvahs. Subscription VOD revenue of US$13.5bn in 2019 will grow at a 12.7% CAGR to reach US$24.5bn by 2024, due to a surge in new, well-funded streaming offerings coming online combined with an increase in consumer demand as a result of COVID-19. 41% of event creators say they’ll spend more on marketing in 2018. “The global meetings and events industry can look forward to a buoyant 2019,” said Kurt Ekert, president and CEO of Carlson Wagonlit Travel (CWT). Demand for meetings is exceeding venue supply, which will cause hotel rates to increase in 2019. 96% of event creators plan to stream live video this year. Meeting Destination Trends 4. Event planners design meetings, weddings, conventions, trade shows and other special events, whether they work for corporations or are self-employed. Meeting Design Trends In her current role, she oversees strategic content direction for the event marketing and management platform. As we look to 2019, the industry looks strong. These revolutionary technologies will help planners to continue to meet attendee expectations and deliver more engaging meeting and event experiences. But with so many different tech tools out there, it’s hard to tell which ones are worth adopting. Choose the Best Service Style for Your Next Event, 10 Ways to Incorporate Social Media into Your Events, Deliver a seamless virtual experience with Virtual Attendee Hub, Start growing group and transient business, https://www.cvent.com/venues/houston/hotel/c-baldwin-curio-collection-by-hilton…, Do Not Sell My Personal Information (CCPA Required). Travel disruptions, traffic accidents, and possible health issues often cause logistical nightmares for meeting attendees. 24/7 support from Cvent’s internal experts. 25% of traffic to ticketing and registration pages comes from social media. Here’s why. It's expected to increase an average of 2.2% globally. More than 300,000 users power their events with Cvent Event Management software. 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event industry outlook 2019

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