So here I am going to start first with the words So you have the textile here and when you use the text, so you just click anywhere and you will see that here in … The success or failure of any whiteboard animation depends entirely on the correct approach and the QUALITY of your content. At this stage, you should ideally A/B split test the video in order to maximise its conversions. Those that only give quotes based on basic features, such as the duration of the animation, are shying away from taking the full collaborative approach. Thank you for this blog man it’s very useful! Results: This whiteboard video has had over 100 million views on YouTube and, in little over a year, RSA Animates was the number one non-profit YouTube channel. That way you can know for certain what resonates best with your audience and use it to reduce the bounce rate of future videos. Well, the simple fact is: there is none. At Spiel, we ensure our clients can communicate directly with both the project manager and the creative director as well as meet them face-to-face. It includes both paid and free resources to help you learn Whiteboard Animation and these courses are suitable for beginners, intermediate learners as … Giving you an exceptional return on investment. To represent different unforeseen events in the future, they used face down playing cards which were subsequently flipped over one at a time. These include everything that we recommended adding to your homepage: the page heading, the visual cue, the thumbnail image and the call to action. It can be cost effective if you have a creative streak in you and if you purchase the right software. However, be sure to experiment with a few different ones in order to find out what works best. You might end up with a less impactful script than one which a good creative team could provide. Expand all sections. As a rule of thumb, though, the voiceover should always be upbeat and lively in order to hold the viewers’ attention. Developed as recently as 2007, whiteboard animation is a new and exciting way of communicating to the viewer in a personal way. Comes with customisable themes that relate to different occupations, industries and environments. The results were graphed in this chart: While this is a helpful study, it is only really valid for whiteboard animations on your website landing pages. There is less risk involved when choosing an external company. For more information on the different types of LinkedIn video and best practices on the platform, you can also check out our detailed guide here. They’re memorable. It doesn’t discriminate between age or gender, skimmers and in-depth readers, or the well-informed and those who are new to the topic. Whiteboard animations are traditionally black and white, but the use of colour in order to highlight key points and increase engagement levels should always be taken into consideration. Thank You for The Post. John is an account manager at Spiel, a London-based agency, who is always looking for news ways to boost his clients' presence online. QUICK IMPACT: Your message is delivered and understood in less than 2 minutes. VideoScribe. I will not waste your time, and I will complete this course only in 30 minutes. Each platform has a their own unique algorithms that favour different things. Commercials. Explain how your product or service can solve that problem. So, rather than making a video based on preconceived notions, first gather customer data that will help shape the content of the whiteboard video. As a rule of thumb, between 90 and 120 seconds is ideal. And low-quality equates to less engagement, less trust and a big waste of time. What is Whiteboard Animation & What Are its Uses? With them, you can create simple whiteboards using their intuitive built-in templates. In this clip, they use the format to give the viewer an easy-to-digest overview of the differences between hedge funds and mutual funds. Yet the ones listed here are indeed among the most egregious. It is not completely necessary, but when utilised effectively it can really liven your video. A good agency will not stop once your whiteboard animation is complete. How To Make Whiteboard animation Or Doodle Videos. A good creative team will be able to take a list of your product’s features and benefits and translate them into a compelling, impactful narrative, as well as offer tips on how to choose the perfect voiceover. This gives you the added benefit of playing around and reshaping them into whatever form you want. We at Spiel use the Adobe Creative Suite to create our animations – which is great to create studio level videos, but it is more catered towards experienced professionals. This will tell you if the agency is the right one for you. Then leave a comment below and I will do my best to answer! They themselves recommend keeping your brand videos under 30 seconds and more complex clips, such as the majority of whiteboard animations, between 30 seconds and five minutes depending on necessity. They are easy to link to and can be posted on a website or on video-sharing platforms such as YouTube and Vimeo. ), then easily replicable whiteboard (or blackboard) videos are perfect! The whole point of whiteboard video is to simplify the narration with the help of visuals. Do they have a physical office and are they willing to meet with you? Create your perfect doodle video in 3 simple steps! Make sure you have a clear strategy to promote your video. This can be achieved using tools such as Unbounce. When it comes to colour, careful placement of your brand’s is usually the way to go. Renderforest a free whiteboard animation software makes it intuitive to create unique and interesting whiteboard animation shorts. The drop-off after 12 minutes is not as significant as it is after 2, but do keep it in mind that you are losing viewers at this stage. There are no two opinions that video marketing, including whiteboard animation, is going to grow continuously. Besides a flickering yellow flame, only blue (the colour of the brand) is used sparingly in order to highlight key points. When it comes to whiteboard animation, choosing the cheapest option can often backfire and lose you potential customers. While there is a lot of data supporting this theory, I believe it has more to do with the amount of content now vying for our attention. Here are some of our top tips to remember. It is for Baker Hughes, a leading oil and gas field services company. Answer any frequently asked questions and objections that came up in your customer feedback. https://www.udemy.com/course/30-minutes-only-for-whiteboard-animation/. Videos are the most shared content on social media. You may have to compromise on creativity if you decide to use software with prebuilt templates. Tutorials that will help you get started, learn tips & tricks and create a visual masterpiece with Animaker Create Beautiful Animated and Live-action Videos Learn how to create the web's two most popular types of videos using Animaker So, before devising the content of your video, always familiarise yourself with your target platform’s best practices. Good whiteboard animations tell a compelling story that the viewer can relate to. To increase video play rates, it should include: Finally, add your call to action to the landing page. Visualise your script and draw multiple sketches for each sentence. By clicking this button, you agree to Spiel's, Explainer Videos: Latest 2020 Guide (With 35 Stunning Examples). Whenever you add a whiteboard animation prop, background, or character in a scene, this asset will appear to be drawn by a hand holding a marker pen in the final video. When choosing the artist, make sure that they have a voice that will resonate with your audience (for example, if you are a teenage streetwear brand, probably best not to use an elderly woman’s voice – unless you have a very good reason). The Whiteboard Animation theme includes thousands of hand-drawn assets like props and backgrounds, plus hundreds of character actions that fit a wide variety of professions and business settings. This 90-second video, which works to support women’s political voice, participation and leadership, is a great example of how the format can be used to tell a powerful story. Thank you for the post. Whiteboard animation production costs anything from £1,500 to £7,500 per minute. Getting your message across wholly depends on it, so take your time and write out multiple drafts in order to find the one that works best. If you don’t feel comfortable drawing your own bespoke images or simply don’t have the time, don’t worry. You can source inexpensive songs, including commercial licenses to use them, at Audio Jungle. After 2 minutes, there is a notable drop-off. The more time you have to focus on your business, the more successful it will be. But how does any of this apply if your video was created by an external company? You won’t know how to achieve your mission if you don’t understanding why you are not already achieving it. Supports MAC and PC and can be used with Android, iPhone, iPad or Kindle Fire. A good one will edit out any breaths and background noise as part of their service. A very useful article, which I came across in recent times. Here are some further reasons why whiteboard animation is such an effective communication tool: Now that you know why whiteboard animation works, let’s look at a couple of real-life examples to see how it has helped companies grow their business. For the test to be truly conclusive, however, perform a series of separate one-variable tests on your homepage itself – you want to know which variables bring about change. The stars of the clip, a happy dog and cat duo, wander carefree around the frame. Comes with cloud storage so it can be used with multiple devices from multiple locations. You can still see the illustrator’s hand, but it never gets in the way of the continuous, flowing storyline. With survey tools like Qualaroo and Survey Monkey, you can gather more subjective data like key objections and audience demographics. The animations are continuously added to rather than constantly stopping and starting. Consider using colour. Do you feel they sufficiently understand your message and business needs? promo and introduction 3 lectures • 12min. When matched up to the visuals they create a longer-lasting hold with the viewer. For maximum visibility, the whiteboard video should be placed near the top of your website homepage. If a viewer lasts to the 6-minute mark, they are likely to stay for 12 minutes. Are you comfortable with how they propose approaching your project? This short clip from car manufacturer Toyota really demonstrates how to make clever use of illustration and stop motion to convey movement. Are you looking for a proven way to engage more people with your product or service? I want to show you how to create a whiteboard animation from scratch. Anyone interested in creating Whiteboard Animations Anyone who is creative and a storyteller Anyone who creates videos; Show more Show less. He loves to manage video marketing campaigns of all sizes, and loves nothing more than reviewing the data around the campaign's success! When in the capable hands of professionals, modern technology can improve upon traditional techniques and turn whiteboard videos into a whole new experience, creating dynamic characters and an even more engaging story. By the end of this tutorial you will be able to create professional whiteboard animations even if you’re not an animator or an artist and can’t draw anything! And no one wants to watch a video with just features and benefits. This way you can pre-visualise the video and save time by removing any problems before you begin making it. Whiteboard Animation Animation Tutorial Comics Blog Fictional Characters Cartoons Fantasy Characters Comic Books Comic Book. The delicate, hand-sketched style compliments the brand’s use of 100% natural ingredients. What you’ll learn How To Make Whiteboard animation Or Doodle Videos. While there are all types of animation, this type focuses on the presentation kind where you illustrate ideas and How-To’s Other types include: • 2D computer animation ( cartoons • 3D Computer animation (think movies) • Stop-motion (Wallace & … Check to see if this is a service they provide. As a rule of thumb, the shorter your video the better. This all means that, on YouTube, longer videos are better. The earliest whiteboard animation video was discovered on YouTube in 2009. Such pieces can be fun or serious, short or lengthy, but what they all have in common is that they stay clear and understandable by the audience. Still not convinced? Whiteboard video style is universal. This article helps me to gain some knowledge. In a recent post, I listed 5 alternatives to a slide deck for communicating research findings.Of those, I believe a whiteboard animation is the one that can have the most impact, although I concede that creating a professional whiteboard animation (like the one we created to launch UX Mastery) may be overkill or out of reach for most projects.. There is no chance for miscommunication with external people. An eye-catching thumbnail image. If it is too difficult to interoperate something from your script literally, don’t fret, just do your best to supplement it in a creative way. A good agency should not only be able to produce the whiteboard video you want, but also promote it and measure its impact and effectiveness after it has gone public. When measuring the video’s effectiveness on your website, you should consider using a video hosting platform such as Wistia. The simplest drag and drop doodle video creator available! Dropbox, a major online file holding service, added an early whiteboard animation to their homepage in 2009 when they were a just a small start-up. Decide what images you want to use and, alongside the script, put them in the order and the position they will appear on screen. Before we go into detail on all of the steps involved in making a whiteboard animation, here are 3 of the best whiteboard animation maker tools currently available online if you are planing to make your video yourself. Here Is Your Tutorial Of...Welcome Fellow ClassmateHOW TO DO A WHITEBOARD ANIMATION You might be asking:WHAT IS A WHITEBOARD ANIMATION? instruct people to buy it and how: ‘Call now on…,’ ‘Find out more at www…,’ ‘Visit us in store at…’. – Remember, a good agency should not only be able to help you produce a video, but also promote it and measure its impact and effectiveness after it has gone public. Be aware that sensory words (‘he is having a rough day’) are more effective than ordinary words (‘he is having a difficult day’). Here I also suggest keeping them to a minimum of 5 minutes. Given seconds to work with, what creative ways could you come up with to get your message across? Think of the bigger picture and focus on your return on investment. So, no matter where you lie within this range, it shouldn’t have much of an effect on engagement. Things like webpage bounce rates, how long visitors spend of each webpage, your landing page conversion rates and how well specific features engage your website visitors. It is a great example of how you can produce a high volume of whiteboard videos at a low cost without sacrificing their effectiveness. Exactly how much depends on factors such as the quality of the animation, its duration, and the calibre of the whiteboard animation company itself. Whiteboard Animation Pack If you are creating something comprehensive, large, deep and detailed Whiteboard animation pack is the best solution. With more than 1000 scenes of different kinds, animated characters, etc, you will be able to create a successful promo, explainer, or … If you are on a very tight budget, the 2 best free whiteboard animation softwares are Biteable and Powtoon. If you are looking for a simpler software tool which requires having little to almost no animation experience, then check out VideoScribe, Animaker, Explaindio, GoAnimate and Doodly to see which one works best for you. Having objective evidence gives you a great advantage. 00:47. ATTENTION GRABBING: The viewer wants to … Apply filters to make the paper look very white and the lines very back. For example, if viewers watch 25% of your 10-minute video, you will have gained 2.5 minutes’ watch time. This unconventional whiteboard animation for Nestlé’s pet care brand Purina is worth watching for its artistic style alone. The short answer is yes. Remember to include a clear call to action in your video. Non-profit educational organisation the Khan Academy have been producing a series of low-budget, yet highly successful, blackboard animations. At this stage, they can be rough. Ultimately, lowering your risk and, most importantly, increasing your sales. However, to encourage better engagement, I wouldn’t go longer than 10. Given 3 of the most popular, here are examples of how they can differ: YouTube rewards ‘Youtube watch time’ more than anything else. Remember the benefits of matching your visuals with any sensory words. What this basically means is that you should aim to continue adding your visual images to the same screen without too many erases or cuts, so that there is a nice continuous flow to the video. With tools like Google Analytics, you can track all of the sources that bring traffic to your website and create a traffic source map. How Long Should My Whiteboard Animation Be? A good creative team will be able to take a list of your product’s features and benefits and translate them into a compelling, impactful narrative, as well as offer tips on how to choose the perfect voiceover. Ask yourself what you want to accomplish with a whiteboard animation. If your business could benefit from regular, engaging content (how could it not? Whiteboard animation is clear. Show off features that make your product or service desirable. And when it comes to whiteboard animation, high-quality always equates to more engagement – people trust you when you look the part. Whiteboard animations are basically stop motion video with cartoons or pictures. This includes ensuring the landing pages on your website where your video will be added are designed to ensure they generate the best possible play rates. The market is flooding with tools to make whiteboard animation possible. Whiteboard animation: in this class. Only go beyond this time if your product or service is complex and absolutely requires a more in-depth video. This is because it doesn’t factor in social media and video hosting platform algorithms, which tend to reward longer videos. A visual cue such as an arrow or a hand pointing towards it or a person looking at it. Publish your video on every platform that can help attain your mission. Check out this example to see one of the earliest versions of whiteboard video: Nowadays you will find most whiteboard video companies combining digital effects and post-production software with the traditional whiteboard format. If you would like to discuss your idea further, you can get in touch with our whiteboard animation company on 0208 891 2077. Can create MP4s or animated GIFs in a click. With heatmap tools like CrazyEgg, you can gather vital info about your website. I recommend keeping them to a minimum of 5 minutes. In whiteboard animation we can change background color ,and we get several options. An effective technique in these visually-oriented times, but a tricky balancing act for even the best illustrators and speakers. Don’t be afraid to break conventions if you think it will better convey the spirit of your brand. At Spiel, we provide a complete, easy-to-follow and cost-effective strategy for A/B split testing to our clients, both for their video and for the landing pages on which it will appear on. Whiteboard animation This course is about Doodle videos,If you make a normal video it doesn’t look good, and If you are creating doodle videos, it looks good. 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